Free tool
Instagram money calculator
Estimate your sponsored-post rate from your followers, engagement rate and niche — broken down by feed post, reel, carousel and story.
Enter at least 1,000 followers to see an estimated sponsored-post rate range.
Rough estimate from public creator-rate benchmarks (~$10 per 1,000 followers at 3% engagement, adjusted for your rate and niche). Real deals depend on usage rights, exclusivity, deliverables and your track record — treat this as a floor for negotiation, not a quote.
About this tool
Creator rates loosely track a baseline of about $10 per 1,000 followers for a single feed post at average engagement, then move up or down with your actual engagement rate and how commercial your niche is. Finance and tech command a premium; entertainment and meme accounts trade at a discount because the audience converts less directly.
This is a starting point, not a quote. Real deals swing widely on usage rights, exclusivity windows, whitelisting, the number of deliverables and your history with the brand. Use the estimate as a floor to negotiate up from.
How brands decide what to pay
A sponsored-post fee is rarely just “followers × a number”. Brands and agencies build it from several parts, and each is negotiable:
- Reach and engagement — the audience they're actually buying, not the follower count on paper.
- Deliverables — one feed post is the base unit; add-ons (Reel, 3 stories, a carousel) each carry their own fee.
- Usage rights — permission to reuse your content in ads or on their channels. Perpetual or paid-media rights can double the fee.
- Exclusivity — agreeing not to work with competitors for 30–90 days is worth a premium.
- Whitelisting / partnership ads — letting the brand run ads from your handle. Charge extra; it's ad inventory.
- Turnaround and agency margin — rush jobs cost more; agencies mark up 20–40% on top of your rate.
Rate benchmarks by follower tier
Public creator surveys land in these rough per-post ranges for a single in-feed post at average engagement. Your niche and engagement rate move you within — and beyond — the band.
| Tier | Followers | Typical feed-post fee |
|---|---|---|
| Nano | 1k – 10k | $25 – $150 |
| Micro | 10k – 50k | $150 – $600 |
| Mid | 50k – 250k | $600 – $2,500 |
| Macro | 250k – 1M | $2,500 – $10,000 |
| Mega | 1M+ | $10,000+ |
How to raise your rate
- Send a one-page media kit with reach, engagement rate, audience demographics and past results — not just a follower number.
- Report saves, shares and DMs from previous posts. They signal intent to buy, which is what a brand wants.
- Bundle deliverables into a package price rather than pricing each piece à la carte — it lifts the total and the brand's commitment.
- Niche down. A 15k-follower account that's clearly about one category out-earns a 60k general lifestyle account.
- Collect short testimonials from brands you've worked with and put them in the media kit.
- Hold your floor. Undercutting to win a deal resets what every future brand expects to pay you.
Red flags in a brand offer
- Payment “in exposure” or free product only, for a deliverable that takes real work.
- Perpetual, unlimited usage rights bundled in at no extra cost.
- No contract, or a contract with unlimited revisions and no kill fee.
- Pressure to post immediately with no time to review the brief or the product.
- A rate far below the tier benchmark with vague promises of “more work later”.
Frequently asked questions
How is the estimate calculated?
Followers ÷ 1,000 × $10, scaled by your engagement rate against a 3% baseline and a niche multiplier, then shown as a ±30% range per content format.
Why is my reel worth more than a feed post?
Reels typically reach well beyond your followers, so brands pay a premium — usually around 1.2–1.3× a feed post. Stories are worth less individually because they disappear in 24 hours.
Should I charge this exact number?
Treat it as a negotiating floor. Add for exclusivity, paid usage, whitelisting and rush timelines, and factor in your own conversion history with similar brands.
How much do Instagram influencers charge per post?
Roughly $25–$150 per feed post for nano accounts (1k–10k), $150–$600 for micro (10k–50k), $600–$2,500 for mid (50k–250k), and into five figures above 250k. Niche, engagement and usage rights move these a lot.
How much does Instagram pay for 10,000 followers?
Instagram itself doesn't pay per follower. From brand deals, a 10k account at average engagement typically earns around $100–$250 for a single feed post, more with Reels, bundles or strong engagement.
Should I charge more for a Reel than a feed post?
Usually yes — about 1.2–1.3× a feed post, because Reels reach beyond your followers. Stories are priced lower per frame since they expire in 24 hours.